Henry M Green
What Are Micro-Influencers & Why Are They So Effective?
Myriah Anderson (February 8th, 2019 ) What Are Micro-Influencers & Why Are They So Effective?, Available at: https://www.impactbnd.com/blog/power-of-micro-influencers (Accessed: February 8th, 2019 ).
This article was written this year to show that the future of social media influencers may be taken over by a movement of micro-influencers. From this resource I was able to learn what a micro influencer was, why they are so effective and why some companies may begin to choose these individuals over others in the future.
Influencers: How a 'new breed' of social media stars changed the game
Steven McIntosh (2019) 'Influencers: How a 'new breed' of social media stars changed the game', BBC, 22 April, p. https://www.bbc.co.uk/news/entertainment-arts-47573135
This formal news article informed me about the presence of micro influencing. It made it clear how these may be the next thing in social media influencing and prompted me to research this more to find out how this movement may change influencing in the coming years.
Steve Olenski (Oct 13, 2019,10:26am) How Brands Should Use Celebrities For Endorsements, Available at: https://www.forbes.com/sites/steveolenski/2016/07/20/how-brands-should-use-celebrities-for-endorsements/#79c164a75593 (Accessed: Oct 13, 2019,10:26am).
The author of this website informed me about how and why companies may choose to use social media influencers for promotion in the first instance. The most interesting thing about this article is informing the audience about which strategies may be used by companies in order to get the most effective response by audiences when celebrity endorsements are used.
Zendaya Is the New Face of Lancôme's New Idole Fragrance
Erica Smith (July 3, 2019) Zendaya’s Face Has Another New Job, Available at: https://www.thecut.com/2019/07/zendaya-lancome-idole-fragrance.html (Accessed: July 3, 2019).
I used this website article to demonstrate an example of how celebrities may use their ‘own brand’ to compliment other company product launches and add a further layer of meaning and purpose to campaigns.
Alexa Chung on Social Media at Balmain with Rousteing | S1, E6 | Future of Fashion | British Vogue
British Vogue | Alexa Chung (Oct 20, 2015) Alexa Chung on Social Media at Balmain with Rousteing | S1, E6 | Future of Fashion | British Vogue, Available at: https://www.youtube.com/watch?v=hj7m-lqCBqU (Accessed: Oct 20, 2015).
This was a documentary about how high fashion houses are now using social media to target new millennial audiences. From this I learned how social media has made its way from not just high street retailers but luxury brands have also started to notice the benefits of using social media influencers to endorse collections.
The New Rules of Influencer Marketing | Education, BoF Professional, Playbook
Hannah Crump (MAY 29, 2019 05:20) The New Rules of Influencer Marketing, Available at: https://www.businessoffashion.com/articles/professional/the-new-rules-of-influencer-marketing (Accessed: MAY 29, 2019 05:20).
This article emphasised the growth of the fashion industry in the last five years and makes clear how much of this can be attributed to the input of social media influencing and new online marketing techniques.
‘They can sell anything’: how the Kardashians changed fashion
Sirin Kale (Mon 28 Jan 2019 16.01) ‘They can sell anything’: how the Kardashians changed fashion, Available at:https://www.theguardian.com/fashion/2019/jan/28/they-can-sell-anything-how-the-kardashians-changed-fashion (Accessed: Mon 28 Jan 2019 16.01).
This news article was extremely informative in emphasising the effect influencing giants have had on the industry. This resource demonstrated to me not only the notion of the ‘Kim effect’ but also how much she and her family have paved the way for a whole new way of marketing and employment of celebrities.
Fashion Bloggers, Influencers, and Editors, Defined - What Is a Fashion Blogger?
Ella Alexander (SEP 14, 2018) What is the difference between a fashion influencer and blogger?, Available at: https://www.harpersbazaar.com/uk/fashion/fashion-news/news/a41898/fashion-influencer-fashion-blogger-definition/ (Accessed: SEP 14, 2018).
This article demonstrates the journey that social media influencing within the fashion industry. It started with just fashion bloggers writing online articles to now multimedia tools for endorsement such as short videos, youtube videos, shoutouts and posts.
‘It’s genuine, you know?’: why the online influencer industry is going ‘authentic’
Sophie Elmhirst (Fri 5 Apr 2019 06.00) ‘It’s genuine, you know?’: why the online influencer industry is going ‘authentic’, Available at: https://www.theguardian.com/media/2019/apr/05/its-genuine-you-know-why-the-online-influencer-industry-is-going-authentic (Accessed: Fri 5 Apr 2019 06.00).
This is a newspaper article to show how brands may need to be extra vigilant when selecting social media influencers as many are not being authentic in an attempt to edge into the industry. Also, from this resource I learned that influencers are becoming more accepted within the world of fashion, for example being invited to events and fashion week, where perhaps they were seen as outsiders and not as legitimate.
LVMH revenues rise 15% in 2019 but uncertainty in Asia looms
Sarah Mulholland (28 January 2020) LVMH revenues rise 15% in 2019 but uncertainty in Asia looms, Available at: https://www.voguebusiness.com/companies/lvmh-earnings-financials-full-year-2019 (Accessed: 28 January 2020).
This was an extremely useful report showing the financial earnings from the major fashion house Louis Vuitton. This growth in revenue has been heavily attributed to social media alone and how this has made these brands more inclusive. In turn, it would appear as though this has boosted interest and buying habits towards high fashion for younger generations.
How to sell fashion on Instagram without traditional influencers
Kati Chitrakorn (20 November 2019) How to sell fashion on Instagram without traditional influencers, Available at:https://www.voguebusiness.com/companies/underrated-influencer-tactics-fashion-brands-ganni-revolve-nordstrom (Accessed: 20 November 2019).
This article demonstrates how fashion houses may have had to change their approach in marketing and publicity to suit the ideologies of the millennial generation. These strategies are interesting and gave me some insight into how the fashion industry may change in the future.
This was a video that gave very little information and from other research that I have found I could conclude that some of the information given through this source was incorrect, therefore I did not use this information within my piece.
This was an article from an unreliable website. Specifically this article appears to be extremely dated in comparison to the other sources that I found. As well as this I believed some of the information given to be false, therefore the information was not used in the final outcome of my work.