• Henry M Green

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Article Text

In marketing, word-of-mouth is the most secure way of selling products. However, for a very long time, this method has not translated efficiently from a localised set-up to a global marketplace. That

Annotated Bibliography

What Are Micro-Influencers & Why Are They So Effective? Myriah Anderson (February 8th, 2019 ) What Are Micro-Influencers & Why Are They So Effective?, Available at: https://www.impactbnd.com/blog/powe

Research Proposal

Title of Investigation: Rise of the media moguls: How social media influencers are changing the way we promote products. Abstract: Social media influencers can provide insight into modern advertising